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We’ve been in market since 2017 and it all: ICOs, DeFi Summer, NFT circus, FTX implosion, and now the Memecoin Supercycle.
Back then, the tone was “Crypto is the future. Build. Invest in real utility. Read the whitepaper.”
Today? It’s “Buy the dog, tweet the meme, pray to BlackRock.”
In 2021, the average crypto investor thought they were the next Warren Buffet. Everyone was obsessed with finding “undervalued gems” with strong tokenomics, working products, and VC backing. You were judged by how many hours you spent reading governance proposals, not by the size of your portfolio.
Fast forward to 2025? It’s the exact inverse.
Utility is cringe. Fundamentals? That’s cute.
The culture has shifted from “what does this token do?” to “how funny is the meme and how tight is the community?”
If it’s not speculative, it’s boring. If there isn’t an ETF attached, it’s irrelevant.
The “value investors” of 2021 are still holding their bags, trying to convince themselves their TPS-maximizing layer-1 is still “early.”
Meanwhile, some guy named AuraKing69 turns $800 into $8 million off a token that has zero use case but a killer Telegram sticker pack.
So what happened? People got tired of pretending.
Crypto is and always has been one part innovation, nine parts casino.
But in 2021, people wore suits to the casino. In 2025, they show up in shorts, throw the dice, and say, “Yup, it is what it is.”
Strangely enough, this new wave might be the healthiest yet.
Because let’s be real:
• Regulation is coming whether we like it or not.
• Self-custody is still king, and real decentralization still matters.
But most people aren’t here to change the world, they’re here to change their net worth.
You can believe in decentralization and buy a memecoin. You can understand utility, but choose to embrace narrative.
In fact, that balance is the sweet spot.
There’s a reason the IQ bell curve meme hits so hard in this space.
The left side goes “funny dog = buy.”
The right side goes “funny dog = cultural leverage, virality loop, network effect = buy.”
The middle?
Still reading the whitepaper and wondering why they’re broke.
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