The Line ecosystem is expected to become a new engine for Web3 development

Asian popular messaging app Line has announced a mainnet merger with the South Korean public chain Klaytn, a strategic move that signifies Line's active expansion into the Web3 landscape. Looking back at the rise of the Telegram ecosystem, it successfully attracted a large number of Web3 projects and users through a strong user base and mini-program platform, becoming a bridge for the transition from Web2 to Web3. Now, Line also possesses similar development conditions and is expected to foster new Web3 phenomenon projects in the Asian market, injecting new vitality into the field.

The merger between Line and Klaytn will bring technological innovation and changes in governance structure, issuing a new unified token and building an integrated network across Ethereum and Cosmos. This collaboration not only accelerates the development of Web3 technology but also signifies deep cooperation among Asian tech giants in the blockchain field, bringing more innovation and opportunities to the entire industry. Therefore, Line has the potential to become a new engine driving the development of Web3, continuing the success story of the Telegram ecosystem.

TG Ecosystem Review

The rapid development of the TG ecosystem has not only attracted widespread attention in the Web3 field but has also injected new vitality into the entire industry with its unique advantages and innovative models. Multiple projects have successfully gone public and their market values have quickly risen, validating the commercial potential of the TG ecosystem and attracting a large number of new users into the Web3 world.

The reason why the TG ecosystem has achieved significant results by mid-year is mainly due to its large user base and efficient communication mechanisms. Telegram, as a communication giant with 900 million users, provides a brand new service experience for users with its launched mini-programs and bot development features. These mini-programs not only can replace most websites, support seamless authorization and integrated payments, but also greatly enrich user interaction methods through customized functions.

In addition, Telegram has developed a chain that supports convenient blockchain transactions, further lowering the barrier for users to enter Web3. This model, similar to "traffic + payment," has enabled Telegram to rapidly develop in the Web3 field, becoming a bridge connecting Web2 and Web3.

In this process, multiple projects within the TG ecosystem have stood out. For example, some gaming projects quickly attract a large number of users and guide them to engage in on-chain interactions through simple operational methods and a fission mechanism, achieving the transition from Web2 users to Web3 users. These projects have not only succeeded within the TG ecosystem but also saw their market value soaring rapidly after listing, demonstrating strong market appeal and commercial value.

Other projects enhance players' understanding and identification with virtual currencies through unique game backgrounds and management elements, while effectively directing traffic to their own channels by combining a task system with video watching tasks, further expanding the influence of the TG ecosystem.

The success of these projects not only brings a lot of fresh blood to the TG ecosystem but also provides new ideas and models for the development of the Web3 sector. They prove that gamification and socialization can effectively attract and convert Web2 users, while showcasing the application potential of blockchain technology in non-financial fields such as gaming and socializing.

As the TG ecosystem continues to mature and improve, more application scenarios and business models will be explored and realized in the future. From the current development trend, the TG ecosystem will not only continue to deepen its presence in the gaming and social fields but may also further expand into finance, education, business, and other areas, ultimately forming a diversified and open Web3 ecosystem. With more innovative projects joining and user participation, the TG ecosystem is expected to become an important force in driving the development of the Web3 industry.

Introduction to Line

Line is a popular messaging app in Asia, especially in Japan. As of 2024, Line has 95 million monthly active users, covering over 68% of Japan's total population. The app's main features are similar to WhatsApp, providing messaging and calling services, along with many unique features such as stickers. Popular anime, celebrities, and creators even sell their own paid stickers within the app. Businesses can set up official accounts on Line, and some companies sell their own stickers to support marketing activities.

Line also has a status update feature, including a story-like function and a seamless sharing button. In addition, the app has a cashless payment feature called "LINE Pay," which allows users to transfer money between each other and make payments in stores.

The number of monthly active users has grown from 58 million in 2015 to 95 million in 2024, significantly increasing the user base of Line. Among the active users, the proportion of male and female users reachable through advertising is 52.5% and 47.5%, respectively. The age distribution ranges from 8.3% for ages 15 to 19 to 31.4% for those aged 50 and above, making it quite representative of the Japanese population.

In Japan, Line is not only a tool for young people; it is widely used by people of all ages and has become an important communication mechanism for connecting friends, family, and colleagues.

A unique feature of Line is that there are over 3 million Line accounts owned by companies in Japan. To set up a business account, a registration form must be filled out and submitted for approval. Once approved, you can start using it. As the number of business accounts continues to increase in Japan, it provides an alternative to other marketing tools like email, bringing various advantages to businesses. It is free to use, and companies can send sales coupons to customers through the app, and even conduct surveys. Compared to email, it has a higher average open rate and click-through rate. This is why Line is widely used by businesses of all sizes.

In 2020, the Japanese Ministry of Health, Labour and Welfare reached a nationwide survey agreement with Line regarding COVID-19. The official account of the Ministry regularly sends health survey questionnaires to all Line users.

Today, Line has become one of the most useful brand tools in Japan. Creating an official Line account when collaborating with the Japanese market is a choice worth considering.

Current Status of Line Mini App

The LINE MINI App, as an innovative service on the Line platform, has become an important tool for businesses' digital transformation and is very popular in Japan and Taiwan. It allows businesses to publish web services directly on the Line platform, enabling users to enjoy convenient service experiences without having to download additional applications. Thanks to Line's large user base, businesses can reach a massive potential customer pool, and by integrating LINE Pay, users can complete payments directly within the app, greatly enhancing shopping convenience.

With the impact of the pandemic, consumers are increasingly turning to planned purchases, requiring businesses to adapt to changes through digital means. The LINE MINI App has thus become a key tool for connecting online and offline (OMO), supporting common functions such as online ordering, reservations, and queue calling, helping businesses improve service visibility and user engagement. Although the LINE MINI App development in Taiwan has not yet been fully opened, certified partners can apply in advance, and after development is completed, it must be approved by Line before it can be published.

Currently, the LINE MINI App is widely used in industries such as dining, education, healthcare, beauty, and retail, helping businesses stand out in a competitive market by providing a convenient user experience and strong backend support. With continuous technological advancements and further market openness, it is expected that the LINE MINI App will play a greater role in the future, especially in promoting the integration of online and offline.

In addition, as the market's acceptance of LINE MINI Apps continues to rise, their numbers are growing rapidly. Some companies have launched no-code development platforms, further lowering the technical barriers, allowing more small and medium-sized enterprises to easily create and manage their own LINE MINI Apps. It is expected that in the future, LINE MINI Apps will play a greater role in e-commerce and online services, and may even drive Line to become a super app, providing users with comprehensive life services. This trend not only offers businesses a brand new customer touchpoint but also brings consumers a richer and more convenient service experience.

Introduction to the Korean Public Chain Klaytn

Klaytn is a blockchain platform launched by GroundX, a subsidiary of the South Korean internet giant Kakao, aimed at promoting the widespread adoption of blockchain technology through high performance, scalability, and reliability. Klaytn uses a Proof of Stake (PoS) consensus mechanism to accelerate transaction speeds and confirmation times while maintaining efficient system operation.

Klaytn's main feature is the integration of the advantages of public and private blockchains, providing an efficient and secure environment. This unique combination allows Klaytn to support a large number of transactions and users while maintaining low processing times and costs, which is crucial for business applications that require handling high-frequency, large-scale transactions. Additionally, Klaytn supports smart contracts, enabling developers to build various decentralized applications (dApps) on the platform to meet the needs of different industries and application scenarios.

Klaytn provides an accessible and user-friendly development environment, allowing newcomers to blockchain technology to easily build and deploy blockchain applications. Through a platform similar to web services, Klaytn simplifies the process of creating new blockchain environments, reducing the technical burden on developers. This design philosophy is particularly appealing to developers transitioning from centralized applications to decentralized applications, lowering the entry barrier and accelerating the realization of innovative applications.

The native cryptocurrency of Klaytn is KLAY, which plays multiple roles in the system. As a means of payment, KLAY is used in applications built on Klaytn, and it is also distributed as rewards to developers who contribute to the platform. In addition, KLAY is a popular choice among cryptocurrency traders and investors, who profit from trading by taking advantage of market price fluctuations.

An important milestone in the development of Klaytn is the merger with Finschia, leading to the birth of the new mainnet Kaia. Kaia combines the technological advantages of Klaytn and Finschia, aiming to create the largest Web3 ecosystem in Asia. The new mainnet Kaia's native token KAIA symbolizes the integration of Klaytn and Finschia, committing to partners and the community, and aims to gather developers, enterprises, users, and traders in a unified ecosystem.

Kaia launches a rise of collaboration, innovation, and user-centric networks, simplifying user experience and promoting the global popularization and application of blockchain technology. Kaia's vision is to make blockchain technology easy to use and accessible to everyone, regardless of background or experience. This vision is guided by core values—community, sustainability, and simplicity—which serve as the guiding stars for Kaia in fostering partnerships, deeply engaging with the community, and driving the journey of blockchain adoption.

The Kaia network structure is divided into three logical subnets:

1. Core Unit Network (CCN): Composed of Core Units (CC) responsible for transaction validation, execution, and block creation.

2. Endpoint Node Network (ENN): Composed of endpoint nodes (EN) that handle RPC API requests and process service chain data.

3. Service Chain Network (SCN): An auxiliary blockchain independently operated by dApps, connected to the main chain through EN.

The Merger of Line and Klaytn's Public Chain

Klaytn merges with LINE's public chain Finschia to create a new blockchain ecosystem------Kaia. This merger marks the deep cooperation of two major Asian tech giants, Kakao and LINE, in the blockchain field, aiming to promote the development and application of Web3 technology.

Background

Klaytn is a blockchain platform launched by South Korean internet giant Kakao, aiming to provide a high-performance, scalable, and secure blockchain environment. Finschia, on the other hand, is a blockchain platform launched by LINE, inheriting LINE's blockchain vision and dedicated to promoting the popularization of public blockchain and Web3 technologies. The merger of the two platforms not only integrates technologies but also signifies a deep strategic collaboration, aiming to build Asia's leading Web3 ecosystem.

Merging Advantages

1. Technical Integration: Kaia combines the technological advantages of Klaytn and Finschia to provide a high-performance blockchain network. It supports EVM (Ethereum Virtual Machine) and CosmWasm, enabling developers to build applications on platforms compatible with various blockchain technologies.

2. User Base: After the merger, Kaia will integrate the advantages of Klaytn and KakaoTalk as well as Finschia and LINE, possessing a potential user base of over 250 million, providing a large user foundation for blockchain applications.

3. Ecosystem Expansion: Kaia will promote ecosystem expansion in collaboration with partners in Japan, South Korea, and Southeast Asia in the areas of Real World Asset tokenization (RWA), GameFi, and DeFi, further enriching the Kaia ecosystem and attracting more developers and projects to join.

4. Cure