The Art of Marketing in the Crypto World: From Celebrity Tokens to the Rise of Public Chains

1. The Evolution of Celebrity Tokens

The monetization of celebrity value in the Web3 field has been an ongoing exploration. Early SocialFi platforms struggled to sustain themselves due to a lack of accumulation, and NFTs were once seen as an ideal medium, but their inherent limitations also made it difficult to meet the needs of both parties. With the rise of the Meme trend, the concept of celebrity tokens has emerged.

Some operators issue tokens by collaborating with celebrities or through inducement methods, but most end with a rapid rise followed by a crash. This model, while highly profitable, lacks long-term value support. The Trump token TRUMP attempts to provide value by promising "presidential time" and other methods, but it still struggles to sustain long-term growth.

Truly successful celebrity tokens should emphasize emotion and narrative rather than simple functional empowerment. Taking Doge as an example, its success lies in its close association with concepts like Musk and SpaceX, creating a strong emotional resonance. The marketing journey for celebrity tokens is still long, requiring a deeper understanding of cryptocurrency culture.

II. The Rise and Fall of the Points System

Blur rose rapidly with the combination of "points + zero fees + social virality", but its aggressive strategy also accelerated the decline of the NFT market. The Blend and Blast projects subsequently launched by Blur and its founder Pacman continued a similar points incentive model.

However, this model has also brought about many negative effects:

1. Cause false prosperity, project parties may use inflated data for financing.
2. Hinder genuine innovation, focus more on marketing than technology
3. Split market liquidity
4. Attract a large number of speculators, diluting retail investors' profits.

Although the points system is still mainstream, its drawbacks are becoming increasingly apparent. The airdrop incentive model has already distorted, and every new project launch often signifies a large withdrawal of funds. Project parties find themselves in a dilemma, while users continuously seek new speculative opportunities.

3. The Marketing Strategy of Public Chains

Ethereum has achieved its current status thanks to its technological strength and decentralized philosophy. However, in the current environment, the importance of marketing and practicality is surpassing pure technical faith.

The Ethereum Foundation ( EF) recently adjusted its management structure, indicating that it is striving for change. However, the core issue may lie in the contradiction between Vitalik's rejection of mainstream culture and his leadership position. In contrast, while CZ of the BNB chain is also not good at memes, he works harder to embrace new concepts.

Solana shows a lower profile and stronger inclusivity. Its positioning as the "first chain for non-technical users" and support for new things like Memes and DApps give it an advantage in terms of popularity. In today's world where cryptocurrency is becoming mainstream, Solana's strategy of democratization better meets the demands of the times.

Conclusion

The narrative of the crypto world constantly oscillates between technological idealism and human greed. Whether it's the success of tokens, projects, or public chains, it fundamentally stems from effective marketing. We need to better understand and integrate into the current mainstream culture while adhering to our ideals.