Discuss how Blockchain technology can provide business services for enterprises

We recently interviewed a business product expert in the blockchain field to discuss how blockchain technology provides business services to enterprises and why certain blockchains are particularly well-suited for these use cases.

Career Transition from Web2 to Web3

The interviewee stated that they have been exploring the Blockchain field for six years. Initially, it was because they wanted to solve unresolved issues rather than continue working in traditional web design. Through a friend's introduction, they gradually learned about Blockchain technology.

As a user experience expert, the respondent focuses on finding the simplest way to understand the problem. She found that the information about Blockchain at that time was quite chaotic, but ultimately realized that Blockchain could solve the issues of asset ownership and digital agency. In traditional Web2, user data and online behavior belong to the companies they interact with, whereas Blockchain disrupts this.

The respondent stated that she likes Blockchain not as a separate entity, but as an infrastructure that can improve the internet as a whole. She believes that certain Blockchains have the potential to easily address the challenges faced by enterprises and looks forward to validating the possible impact of Blockchain on the entire internet.

Guiding Enterprises to Innovate Blockchain Solutions

From a business perspective, the sales funnel is a fundamental principle. Companies try to attract as many people as possible into the top of the funnel, with more people ultimately converting through natural attrition.

The top of the funnel mainly involves advertising, where businesses try to attract people to learn about their services and products. The biggest challenge faced by small businesses is acquiring customers, including how to tell their story, find target customers, adjust their sales approach, etc. However, in the current internet environment, these challenges have become even more daunting.

The primary reason is privacy issues. Web2 has developed along the path of collecting a large amount of user data to display advertisements, leading to the rise of private data trading. Although regulations such as GDPR were later introduced to protect personal privacy, this also means a decline in the quality of data needed to build customer channels.

Blockchain technology can contribute to this data ecosystem by utilizing zero-knowledge technology to feed information about people's behavior back into the internet while not sharing private information. Zero-knowledge enables individuals to verify facts more intelligently, while the speed and scalability of certain blockchains make them a suitable choice for providing services for real-time internet queries using zero-knowledge.

Blockchain as part of the technology stack

Respondents believe that certain Blockchains should become an indispensable part of the enterprise technology stack. Just as the era of cloud computing made us realize the importance of rapid scalability, the era of Blockchain will bring similar transformations. Some things can only be achieved or secured through specific Blockchains, so attempting to accomplish these things in other ways would be unwise.

The Integration of Web2 and Web3

Respondents pointed out that the distinction between Web2 and Web3 only makes sense when describing the differences between Blockchain technology and standard internet technology. In the future, this distinction will become less important, as our goal is to make the existing internet better for everyone rather than creating an entirely new internet.

User Roles and Decentralized Technology

The success of decentralized blockchain relies on widespread participation. Unlike traditional open-source technologies, blockchain technology allows participants to profit within the open-source culture. Some users will delve into technical details such as validating nodes and staking, while others will focus more on the impact of blockchain on their daily activities.

There is another group of users who may not be very concerned about the underlying technology; they just want a good user experience, such as a secure online experience, a trustworthy company, personalized loyalty programs, etc. If Blockchain realizes its potential, all types of users will be interested in it.

In the long run, even without a deep understanding of the technology, many people will expect privacy protection to become the default option. We will shift towards an era where individuals have more choices, which is fundamentally beneficial.

Future Prospects of Blockchain Technology

Respondents are most excited about the login features offered by certain blockchains. This feature allows users to access the blockchain using common login methods (such as email) without the need to remember complex keys. This will significantly lower the entry barrier and is expected to bring billions of users into the blockchain world.

As more and more people adopt this technology, we will see the emergence of more innovative use cases. Providing non-blockchain businesses with an easy way to leverage these capabilities will be an important direction for future development.