JPMorgan Embraces Bitcoin: Clients Can Now Invest, But Custody Remains Off-Limits

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JPMorgan Chase CEO Jamie Dimon, once a staunch critic of Bitcoin, has announced that the bank will now allow clients to purchase the cryptocurrency. However, JPMorgan will not offer custody services for Bitcoin. Dimon likened this decision to his stance on smoking: “I don’t think you should smoke, but I defend your right to smoke. I defend your right to buy Bitcoin.”

A Shift in JPMorgan’s Approach

This move aligns JPMorgan with other major financial institutions like Morgan Stanley, which began offering Bitcoin-related services in 2024. The decision reflects a broader trend of increased institutional adoption of cryptocurrencies, facilitated by a more crypto-friendly regulatory environment under the current U.S. administration.

Dimon’s Evolving Perspective

Despite his personal reservations, Dimon’s acknowledgment of client demand has led to this policy change. He has previously labeled Bitcoin as a “fraud” and expressed concerns over its use in illicit activities. However, the bank’s decision to offer Bitcoin access without custody services indicates a cautious yet responsive approach to client interest in digital assets.

Following the announcement, Bitcoin’s price remained above $105,000, reflecting its growing acceptance among institutional investors. JPMorgan’s entry into the Bitcoin market marks a notable shift in Wall Street’s engagement with cryptocurrencies, signaling a potential acceleration in mainstream adoption.

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