During the Middle East conflict, the "Trump Israel Gold Coin" collection took advantage of the situation for marketing.

Gate News bot message, according to Bloomberg, the email appeared in the inbox on Monday, during a tense period before Donald Trump announced a ceasefire between Israel and Iran after the US attacked an Iranian nuclear facility.

The email content is: purchasing the "Trump Coin Israel Edition" collection.

This coin can be purchased on GodBlessTheUSABible[.]com, a website that pays for the authorized use of Trump's name and image on its products—despite claiming that it is not owned or controlled by Trump. Trump's affiliated company, CIC Ventures LLC, charges a fee for the use of the president's name on its products. According to Trump's latest financial disclosure (reflecting data for 2024), CIC Ventures is valued between $1 million and $5 million.

The White House spokesperson said that it "has nothing to do with external commercial investment".

On Monday, God Bless the USA urged buyers via email to purchase Trump-endorsed "Bible" and coin collectibles in this uncertain world. A week ago, similar emails promoting Trump Israeli commemorative coins were also sent out as conflicts escalated.

The email said, "With our 'Pray for Israel' commemorative coin, you can both respect American values and fulfill our biblical duty to pray for Israel."

The page of the limited edition commemorative coin displayed error messages on Tuesday afternoon. The archived version of April 2025 has been found on the Wayback Machine.

The Trump Organization and GodBlessTheUSABible[.]com have not yet responded to requests for comment.

This marketing offensive is one of the most important moments during President Trump's term in office. The United States directly intervened in the war between Iran and Israel, bombing three nuclear facilities in Iran, prompting Iran to launch missiles at a US air base in Qatar. The missiles were intercepted.

On Monday evening, President Trump announced in Washington that Israel and Iran have agreed to a ceasefire. Although initially tentative, both countries have stated that they will abide by the ceasefire as long as the enemy also complies - by Tuesday evening, the ceasefire still appeared to be in effect, with no reports of attacks for several hours.

This Israeli commemorative coin, priced at $14.99, seems to be part of a growing product ecosystem that leverages Trump's image and related news events as selling points. Ethics lawyers from previous administrations have cautioned against using the president's name to sell products or raise funds for purposes outside of government. Trump has broken this pattern by introducing a range of merchandise named after him.

The disclosure documents for 2024 show that Trump received $1.3 million in income from the publication agreement of 'Greenwood Bible.' He received $2.8 million from the authorization agreement of Trump watches, and $2.5 million from the authorization agreements of Trump sneakers and perfumes.

During its operation, when it comes to the Trump Israel Edition Coin, the website said: "Today may be your last chance to purchase this iconic, collectible artifact. This is a historic opportunity... but the supply is extremely limited!"