Meta explores stablecoin payment systems targeting Instagram creators' earnings

Meta is exploring a payment system based on stablecoin, with the aim of integrating Blockchain technology into its platform. It is reported that this tech giant is in preliminary talks with multiple encryption asset companies to assess the application prospects of stablecoin in the field of cross-border payments.

One potential application scenario is the payment of earnings to Instagram creators. Compared to traditional fiat currency transfers, stablecoins may offer lower transaction fees. According to an executive from a cryptocurrency infrastructure company, Meta is currently still in the "learning and understanding" phase and has not yet determined specific stablecoin partners.

It is worth noting that this is not Meta's first foray into the stablecoin space. In 2019, the company launched a stablecoin project called "Libra" (later renamed "Diem"), aimed at establishing a global payment network backed by multiple fiat currencies. However, due to regulatory pressures in the United States, the project ultimately stalled.

Ginger Baker, the Vice President of Products who joined Meta in January this year, is leading this new stablecoin project. Baker has worked at the fintech company Plaid and served as a board member of the Stellar Development Foundation, possessing relevant experience.

Meta's move comes at a time when the U.S. government is seeking comprehensive recognition and regulation of stablecoins. Recently, several financial institutions have also shown interest in stablecoins. A large investment firm is testing a stablecoin, a payment giant plans to launch a fiat currency tokenization platform, and a well-known bank has also hinted at launching its own stablecoin once the regulatory environment becomes clearer.

It is reported that Meta has started engaging with cryptocurrency infrastructure companies since 2025, with early discussions mainly focusing on stablecoins as a tool to reduce the cost of international payments. Several informed sources revealed that the focus is on the micro-payment sector, especially the payment needs of content creators and digital freelancers operating across markets.

Meta CEO Mark Zuckerberg recently acknowledged the failure of the Diem project at a conference, but he also stated that while Meta often leads in the adoption of new technologies, there are times when it needs to re-enter markets it had exited due to premature positioning or resistance.